Canceling Adobe subscription - Case Study

how many people remember the renewal dates of subscriptions?

we often rely on our emails but what if it looks spammy we usually skip it this is what happened when we get subscription remainder from adobe

@GrowthDotDesign

1. People tend not to change the way things currently are if the actions are present with details but Some subscription companies exploit this bias unethically by concealing and that's why many customers keep their subscriptions active (e.g., gym, Peloton) even if they barely use them.
2. Impact of Revenue hacks: Adobe uses the “annual paid monthly” pricing tactic to optimize their revenues this creates confusion and charges penalty those who cancel early. But this boost in revenues also hurts their brand.
3. Offboarding Empathy: asking for feedback shows empathy toward your customers but not showing that you’ve listened can be worse than not asking for any feedback at all showing discounts when onboarding customers helps the customer to take decisions but showing unjustified discounts lowers brand perception.
4. Dark Pattern Friction: product friction should be balanced with clear customer value but adding unreasonable friction to a journey to makes it harder for customers to leave your product is unethical when customers are aware of the things they going to miss then describe the same is like the question on one's decision

@GrowthDotDesign