📦 Beware of OKRs. 90% of companies are using them wrong.

I get the impression that OKRs (Objectives and Key Results) became a new cargo cult. Organizations mindlessly adapt them to every possible activity area, likely only because “Google does it.”
In this article, I explain what OKRs are for (the WHY) and how to use them to achieve the expected benefits.
⚡ Hey, Paweł here. Due to the massive growth of my newsletter, The Product Compass, I migrated my content to Subtack.
Updated stories marked with 📦 can be found here. Others have been unlisted.
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