Best practices to create visual content that’s worth a thousand shares

Jenn Pereira
Bootcamp
Published in
12 min readJun 16, 2021

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Image Courtesy of The Media Octopus

Creating visual content is an important part of digital marketing that has the ability to convey messages through visual elements such as photographs, images, video, graphics, among others. This type of marketing is successful because people do not limit themselves only to verbal communication but also includes everything from gestures to images to colors.

Graphic design and marketing almost always come together to develop visual content that is not only informative but also satisfying to look at from the perspective of clients/customers. Marketers provide ideas that can advertise and get people involved to boost a brand or make conversions. Graphic designers on the other hand create images and designs that help portray these ideas, gain attention, and make them a reality.

In order to create visual content that is worth a share, you must have a good foundation in understanding your target viewers. Knowing your customers’ needs will help you create and implement visual content that will add value and boost their trust in your brand. Here are some of the best practices you can do to create visual content that is worth to be shared a thousand times.

Best Practices to Create Visual Content That’s Worth a Thousand Shares

1. Always plan ahead

Planning your current project is a must, but planning ahead can surely take your progress further and easier. Although it seems obvious at this point, it is important to note that even before creating and publishing content, you should plan it. If you are clear about what you are going to do, the task will be much less complicated. Also, planning helps you align your projects together to create a much greater impact on your audiences.

To generate a good visual content plan you must take into account the following:

  • What are your content topics going to be about? At this point, you need to plan every content for your current campaign that will help your clients/customers walk through their customer…

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Loves to travel & innovate awesome stuffs like Websites. Web Design is my Profession but I love SEO & Marketing. Photography is my passion. https://removal.ai