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A Very Personal Story of Love and Hate About Web3 and the Metaverse

Fernando Mexía
Bootcamp
Published in
10 min readMay 27, 2022

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Introduction

This is a personal story, one that I was hesitant to write. Yet, here I am, typing it out on my laptop. The idea has lingered in the back of my mind for months. I’m not one to talk about myself, so I kept pushing it aside. The internet is saturated with ‘personal stories’ that, as a reader, I tend to avoid. I find most of them to be clickbait, lacking valuable information. I hold my audience in the highest regard — I am a passionate and obsessive audience developer. I don’t want to waste their time, or mine. Yet, here I am, typing.

This is the story of how I became interested in blockchain and the lessons I’ve learned along the way. You can read here about NFTs and commercial rights, and a list of NFT projects by various companies. I’ve concluded that my experiences might help others, perhaps even provide some comfort, as they navigate the complexities of web3 and the metaverse.

I won’t delve into technicalities. That’s not my story. My story is about feeling lost and overwhelmed, threatened by the blockchain — yes, threatened is the word. But I was also fascinated and intrigued. This is what I did next.

How and Why I Got into Web3

It’s funny that I can’t recall how I ended up reading a whitepaper of Theta in October last year, considering that’s where my journey began. I suppose it happened serendipitously. One link led to another, and before I knew it, I was trying to grasp the concept of decentralization for video streaming and the watch-to-earn business model. I delved into it, and it was a revelation.

That was my ‘aha moment’. I suddenly realized: in ten years, my career would be obsolete.

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Bootcamp
Bootcamp

Published in Bootcamp

From idea to product, one lesson at a time. To submit your story: https://tinyurl.com/bootspub1

Fernando Mexía
Fernando Mexía

Written by Fernando Mexía

Audience development expert. +15 years of career in the media. +7 years leading editorial strategies and social media teams. Currently at TelevisaUnivision.

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