A designer’s guide to business jargon and terms

The ultimate list of Important abbreviations and business terms to learn as a UX designer

I have recently started mentoring people that would like to become or transition into UX design. One of the key themes I am seeing is that business jargon and even design terminology can be quite daunting for a new person.

It can even be confusing for designers that have been in a role for some time and are starting to learn more about the business.

How many times has this happened, the CEO (Chief Executive Officer) or MD (Managing Director) calls a meeting to explain how the business is doing this month and the key metrics to be aware of. They begin their speech with, Right let’s look at the CACC, this is affecting our BL and that is driving down our LTV. Yet our ARPU is tracking really well, so what’s going wrong — thoughts?

You look around at the blank stares next to you and dread that you will be picked out as you have no idea what 75% of those terms mean, never mind trying to start and solve whatever problem is trying to be demonstrated!

Fear not, I am here to help!

To be a great UX designer you need to have a good understanding of business outcomes and metrics. With that comes a…