Photo by Icons8 Team on Unsplash, lame edits by the author

A checklist of common user problems

Early in the life of a product it’s good to have a list of common user problems to validate your solutions against.

Here is that list.

Features

• The product doesn’t have the feature I want/need
• I don’t know if the product has the feature I want/need
• The features don’t match my expectations

Content

• The product doesn’t have the content I want/need
• I don’t know if the product has the content I want/need

Value

• The cost of the product doesn’t align with what I wish to pay
• The product will not be valuable to me
• I don’t know if the product will be valuable to me

Product understanding

• I don’t understand the product’s value proposition
• I don’t understand the core principles of the product
• I don’t understand the problem the product is solving
• I don’t understand how the product solves the problem

User experience

• The core workflow is difficult for me
• My preferred workflow is difficult for me
• The product doesn’t have the workflow I like to use
• I lack the skills to use the product
• I don’t know how I’m meant to use the product
• The way the product works doesn’t match my expectations
• I received poor or inadequate customer service
• The user experience is slow or time-consuming
• The product is slow to load, react, update etc

Sales and customer support

• The support experience is poor
• The sales experience is poor
• The post-sales experience is poor
• I don’t trust the sales experience

Perception and emotion

• I have no confidence in the product’s user experience
• I have no confidence in the product’s ability to serve me over time
• I have no confidence in my privacy and security in using the product
• I don’t like the brand of the product
• I don’t like the communication style of the product
• Something about the product bothers me
• I’m not in the right headspace to use this product

Accessibility

• The user experience is poor on my chosen device
• The user experience is poor on my chosen screen
• The product doesn’t cater for my physical abilities
• The product doesn’t cater for my mental abilities

Have any to add? Leave a comment 🙂

Good luck!