8 web galleries for juicy branding inspiration

There are products and services that I normally use are not just because they enrich my life, but also how well their branding were designed. Branding is the process of creating a unique and memorable identity for a company, product, or service. It involves not just the logo, but also elements like colours, typography, application of the brand identity that communicate the values and the personality of the brand.

As a designer, I’m very inspired by good branding designs and redesigns from around the world. A few of my favourites including the rebranding of Chobani, fintech firm Wise and high speed rail service Eurostar. The new design gave these companies a refreshing memorable look, that is differentiating and authentic. What I also love is how the new branding assets being applied to different touch points that are cohesive for building recognition and trust.

For more visual inspiration of digital and physical products branding design projects, here I collected 8 web galleries that you should visit.

Rebrand Gallery

Home page of https://www.rebrand.gallery/

New rebrands with cool inspirational videos were shared across the internet but there wasn’t a place to see them all. Hence the born of Rebrand Gallery. Curated by @sahkyo_studio, you will find many fresh brand videos that can be filtered by industries. While enjoying the video showcase, you may also find links to the design studio and the case studies of the branding. More over, there is also a tab to view the brand elements in the famous bento format. Learn more about Bento grid here.

The Brand Identity

Home page of https://the-brandidentity.com/index

The Brand Identity is an online magazine featuring notable branding projects, visuals, design elements and interviews of people behind the branding studios, presented in a tidy but visually stimulating grid. You will find a good mixture of digital, print and physical branding projects.

The Essential Design

Home page of https://theessential.design/

The Essential Design is another great gallery to look for aesthetically pleasing branding projects. You may find the projects featured here are leaning towards more clean and typographical often in more natural, monochromatic tone. The projects are carefully tagged and categorised so you can easily filter down the branding inspiration that you want. There is also a directory list of creative profiles which is really cool.

Creative profiles listing on https://theessential.design/directory

Visual Journal

Home page of https://visualjournal.it/

Visual Journal is a gallery curated by Alessandro Scarpellini, an art director from Italy. Through his lens and sense, he collects the best brand and graphic designs on this website, ranging from advertisement, packaging, print and digital projects.

Brand Archive

Home page of https://brandarchive.xyz/

Brand Archive is a repository of brands from the modern to the classic carefully curated into categories. By clicking into each brand, you can find the agency behind the brand design, the details like colours and fonts used, and also various application of the brand into digital and print material. It’s a great place for finding how the logo and brand is being applied and expressed through different visual applications.

Marshmallow brand details

Bpando

Home page of https://bpando.org/

Bpando is an online magazine that showcases branding projects from design studios, opinionated by a small team that has a passion for writing and archiving good branding and design projects.

Branding Style Guide

Home page of https://brandingstyleguides.com/

Recently stumbled upon this website called Branding Style Guide that as the name suggests, features the guidelines of brands around the world. You can find the guides categorised by language, country, industry and more. To download the guide, simply register or sign in and you’re good to go.

Zendesk Brand Guideline

World Brand Design Society

Home page of https://worldbranddesign.com/

The World Brand Design Society is a professional community that benchmarks and awards creatives and creative businesses in the fields of corporate and consumer brand design. You can find branding projects globally that are created by agencies, in-house designers, freelance designers or students. They believe in creating this inclusive award programme to honour good designs from those 4 entities.

Branding project examples in retail industry

End note

I asked Notion AI what makes a good branding. This is what it wrote and I think it sums up very nicely:

“Branding refers to the process of creating a unique and memorable identity for a company, product, or service. It involves designing elements such as logos, colours, typography, and messaging that communicate the values and personality of the brand.

A good branding is characterised by several key factors:

• Consistency: A cohesive and consistent brand identity across all touch points helps build recognition and trust.
• Differentiation: Effective branding sets a brand apart from its competitors and creates a unique position in the market.
• Authenticity: Authentic branding reflects the true essence and values of the brand, resonating with the target audience.
• Memorability: Memorable branding leaves a lasting impression on customers, making the brand easily recognizable and memorable.
• Relevance: A good branding is relevant to the target audience, connecting with their needs, desires, and aspirations.

By incorporating these elements, brands can create a strong and impactful identity that resonates with their audience and helps drive success.”

I hope you enjoyed this post! If you like this, please leave a clap or two, or comment if you find any similar resources that aren’t in this list.

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