7 Tips for Completing a Competitive Audit

A great way to refine your idea and your target audience

It’s time to look for the good, the bad, and the ugly. Image by Tumisu, from Pixabay.

A few months ago you had a brilliant idea. And since then it’s just been stewing in your head. “Why has no one done this before?” you think to yourself. Finally, you begin to see the idea as an opportunity and feel compelled to make it a reality.