5 Reasons to design for the user, not the observer

We all know the endless learning of good versus bad UX, but I’d like to invite you into better understanding of how we design for the user, not the observer. When I talk about the user here, I almost refer to humanity as a whole, with our many cognitive and behavioural patterns, belief systems and interaction structures. There are ALOT of these, and I can guarantee that the 67 year old who frequents…