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Jan Tschichold, known as a father of modern typography, German calligrapher, and book designer, introduced modern typography to the world. Tschichold defined the elements of asymmetric typography and advocated the use of sans-serif typefaces. In 1928, he published “Die Neue Typographie” as a guide for modern designers. Besides, Robert Bringhurst is a Canadian poet, typographer and author, explaining the typography’s elements including typeface, structure, and geometry arrangement in his book “The Elements of Typographic Style”, 1992. Talking about typography in history, there is always a lot of story behind it. But a more certain thing is, typography plays an important role in every graphic or visual design from time to time in human civilization, because it gives more context to every visual present in design, for example in a poster. In result, it helps people understand the message even though they are not an expert in art or maybe an artist.
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. — Bringhurst 2004
Font vs Typeface
Speaking about typography, these two terms always appear in the same place. But what is the actual difference between the two? If we talk about Times New Roman, Calibri, Roboto, Arial or others, that means it’s a typeface, not a font. But when you start designing your headline, then you choose one of the provided typefaces, let say, Times New Roman with a size of 20px and bold, that’s the font. So the typeface is the thing that has a unique character & style that is categorized into serif and san-serif. Whereas fonts involve specific sizes, bold styles, and use cases.
5 UX Principles for Typography
On the subject of designing a visual, it always involves complex elements that need to be present at the same time, space or area. For this reason, we need to be mindful when we add some text on it, for example text on a website, a mobile app or other visuals, by thinking of the UX principle for typography we need to consider to deliver the best UX…
