Member-only story
Attention economy requires tools to measure it
5 Attention maps tools
The advent of e-commerce has created an “attention economy” where every company is vying for your attention, and the winner takes all.
In order to improve time on site and enhance CTR and conversion rates, businesses need tools to measure visual attention points.
Digital products are competing for users’ limited attention. The modern economy increasingly revolves around the human attention span and how products capture that attention. — NN/g
The best method to measure user attention is eye tracking, but it is expensive and requires lab equipment.
We need an affordable and scalable replacement for that. The following are the 5 most practical tools.
1. RealEye
RealEye eliminates the need for labs for eye-tracking and makes it affordable.
Instead of expensive facilities, Realeye lets us gather eye gaze via webcams.
Furthermore, remote usability testing is possible.
2. VisualEyes
VisualEyes, on the other hand, simulates eye-tracking studies and preference tests with 93% accuracy. Results can be displayed as heatmaps or areas of interest
With Visualeyes, you can quickly analyze and test UI Design on Figma, Sketch, and Adobe XD using plugins.
In addition, it has a clarity score that can serve as a great substitute for a quick Preference Test.
There is a correlation between eye-tracking and mouse-tracking, according to research. By using mouse-tracking tools instead of eye-tracking, we can save money.
