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3 Key Principles for Creating an Intuitive User Interface

3 min readSep 26, 2023
Photo by Kelly Sikkema on Unsplash

Introduction

In the world of digital design, there’s nothing more gratifying than an interface that just “feels right.” A seamless interaction where we intuitively know where to click, swipe, or touch without the need for lengthy explanations or a steep learning curve. That intuitive feeling isn’t by accident; it’s the result of careful design decisions based on a few foundational principles. Today, we’ll dive into three of these essential principles to guide you in creating a user interface (UI) that’s not only attractive but also user-friendly.

1. Keep it Simple and Minimize Complexity

The adage “less is more” holds true, especially in UI design. A cluttered interface can overwhelm users, making it difficult for them to find what they need or complete their intended actions.

Tips for simplicity:

  • Eliminate unnecessary elements: Before adding any component, ask yourself if it truly adds value to the user’s experience. If it doesn’t, reconsider its inclusion.
Photo by Phil on Unsplash
  • Group related items: Grouping similar functions or information can make an interface feel organized and intuitive. For example, placing all communication-related functions (like messaging, calling, and video chat) in one section can make them easier to locate.
  • Prioritize key actions: Identify the most important actions a user will take on your platform and ensure they are prominently displayed, easily accessible, and not buried beneath less essential elements.

2. Provide Clear Navigation and Labeling

Imagine entering a new city without a map, road signs, or any indications of where you’re going. That’s how users feel in a poorly navigated UI. Clear navigation ensures users can easily move around and achieve their goals without frustration.

Guidelines for effective navigation:

  • Utilize familiar patterns: Stick to navigation patterns that users are already familiar with. Whether it’s the hamburger menu on mobile apps or the tab-based navigation in web browsers, using recognizable patterns reduces the learning curve.
  • Use clear and descriptive labels: Ensure that every navigation item or button is labeled in a way that immediately tells users what it does. Ambiguous or clever labels can confuse users and lead to avoidable mistakes.
  • Offer feedback: When users take action, provide feedback. For instance, when a button is clicked, it can change color or animate to confirm the action.

3. Ensure Consistency in Design Elements and Interactions

Consistency is the glue that binds the entire experience. It ensures that once a user learns how one part works, they can predict how other parts will function, resulting in a smoother experience.

Photo by Balázs Kétyi on Unsplash

Maintaining consistency:

  • Stick to a design system: Create or adopt a design system that defines the visual and interaction patterns. This system can include typography, color schemes, button designs, and more.
  • Use consistent terminology: If you refer to an action as “Delete” in one part of your interface, don’t call it “Remove” in another.
  • Keep interactions uniform: If swiping left on one screen results in a particular action, the same gesture should produce a similar outcome elsewhere.

In conclusion, crafting an intuitive UI is akin to designing a silent guide that walks users through an experience without them ever realizing they’re being led. By keeping things simple, providing clear navigation, and ensuring consistent design and interactions, you can create a UI that users will love to use and recommend. Always remember, in the world of user interfaces, a smooth journey leads to happy users.

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Nashmil Mobasseri
Nashmil Mobasseri

Written by Nashmil Mobasseri

Digital Product Designer and Accessibility advocate with a background in software development @Softhouse Consulting https://tinyurl.com/yfnstn7u

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