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10 types of cognitive bias to watch out for in UX research & design

Visualising 10 types of bias in 10 visuals

Cover photo for cognitive bias
Image by Steffan Morris Hernandez

Understanding cognitive bias's are not only important for UX Research and UX design, but also for navigating every day life. Bias seeps into our judgement and thinking which can warp the reality of experience based on our subjective views.

I began to learn about the different bias’s during my UX Research bootcamp but decided to further my understanding of this by reading Just Enough Research’ by Erika Hall and utilising the Nielsen Norman Group’s vast array of useful information. My findings are documented below 👇🏽 via 10 illustrative visuals.

1. Sampling Bias

Sampling Bias occurs when members of the target population are not selected correctly. Using an example, you are designing an app to help people with food intolerances document their meals and are looking for adult males (ages 20–30), adult females (ages 20–30) and teenage males and females (ages 15–19) who have food intolerances as your target sample. However, if all your sample subjects are solely adult males and teenage females, this creates a bias and unrepresentative sample.

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Bootcamp
Bootcamp

Published in Bootcamp

From idea to product, one lesson at a time. To submit your story: https://tinyurl.com/bootspub1

Steffan Morris Hernandez
Steffan Morris Hernandez

Written by Steffan Morris Hernandez

Product Designer + Visualiser + Architect

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