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10 Important UX laws to Follow for a Great Product Design
UX designers and enthusiasts often refer to a set of principles or guidelines known as “laws” of UX design. These laws were formulated by scientists and pioneers in the field of user experience, and they help designers create interfaces that are intuitive, user-friendly, and effective.
The purpose of this article is to introduce and educate people about some of these laws of UX design. By understanding and applying these principles, designers can create interfaces that meet the needs and expectations of users, and ultimately improve the overall user experience.
#1) Law of Aesthetics
People tend to believe that things that look good will work better.
The Law of Aesthetics suggests that people tend to believe that products or services that look good are also likely to work better. This was first studied by researchers from the Hitachi Design Center in 1995, who found a strong correlation between aesthetic appeal and ease of use. In other words, users perceive attractive products to be more useful and are more tolerant of minor usability issues if the product looks good.
Apple is a prime example of a company that has used aesthetics to its advantage. They have a reputation for creating sleek and visually appealing products that not only function well but are also easy on the eyes.
How to use Aesthetic Usability Effect
- Create an aesthetically appealing interface that takes into consideration the user’s interaction model and preferences.
- Identify high-friction, high-value points in the user funnel, such as top landing pages and checkout flows, and focus on improving their aesthetics to enhance user experience and conversion rates.
- Continuously gather user feedback and use it to make informed decisions on improving the aesthetics of the interface.
- Ensure that the usability of the interface is not compromised when applying the aesthetic-usability effect, which means that the core function and purpose…
